Marketing Manager
(aka Marketing Rainmaker)
Desired Status: Full-Time
Location: Remote
Hours: Starting Out as Contract with Goal to Become Full-Time W2
Reporting To: Visionary CEO
Start Date: ASAP
Applications Accepted Until: Saturday, May 27th, 2023
Calling All Marketing Lovers Who Are Ready To Manage A Dream Team!
Do you love strategizing epic launch plans and creative content campaigns?
Are you marketing obsessed and have been wanting to get on the inside of an ambitiously scaling company where you can be empowered to work in your zone of genius everyday?
Do you love managing smart creatives and feel a sense of gratitude for being put in a position to help others stand taller?
Are you ready to make it rain and work with a Visionary CEO who is ready to go to the next level of impact with your help?
We are actively recruiting for 8+ online companies who are looking for a Marketing Manager (aka Marketing Rainmaker) to grow, educate, and convert prospects into customers while safeguarding brand standards and managing a team of rockstar marketing doers.
You’re perfect for this role if you possess…
● A love for all things marketing (aka you enjoy geeking out about new trends dropping on the marketplace)
● The desire to manage others and help them achieve their highest potential
● A yearning to align yourself with company whose mission and vision you can #TedLassoBelieve
● An ability to challenge yourself, your leaders, your team in a way that is both respectful and constructive (the best leaders aren’t “yes-men” and we don’t want you to be one neither)
● An obsession with goals, making it rain, and getting in the arena with your dream team to achieve incredible things together!
If this sounds like you, we’d love to meet you!
KEY RESPONSIBILITIES
Manage All Internal & External Marketing Personnel
Develop, nurture, and hold accountable all marketing talent which includes internal team members and external vendors/contractors.
● Create a positive work environment for smart creatives to thrive and perform their best work.
● Teach and empower team members to independently execute aspects of the marketing launch plans while hitting deadlines as you oversee that the overall launch strategy and plan comes together as envisioned.
● Conduct weekly marketing department meetings and daily check-in’s with staff to ensure highest productivity and individual growth.
Participate in Company’s Marketing Strategy + Direction
Work closely with the CEO (and often Leadership Team) to determine the direction the company should take when determining how best to bring the company’s products and/or services to the marketplace so that they can be acquired. This would include, but is not limited to:
● Participating in the process of exploring, creating, and delivering value to meet the needs of a target market in terms of products and services.
● Selecting a target audience for the company's products and services.
● Choosing which attributes or themes to emphasize in advertising.
● Defining the terms of sale, such as price, discounts, warranty, and return policy.
● Discerning which product placements should be pursued in media or with people believed to influence the buying habits of others.
Oversee the Content Creation Factory
Participate in developing and optimizing a cross-platform content strategy that supports the company’s brand and the CEO’s thought leadership, driving awareness and traffic, and generating high-quality leads.
● Develop audience growing strategies for search, social, paid, and/or relationship marketing channels
● Work with team members and/or vendors to manage all social media accounts and email campaigns
● Create a marketing content calendar so all messaging moments are coordinated with one another
● Develop and maintain processes that will ensure brand and voice consistency, along with high quality, conversational and engaging writing for all content.
● Develop a QA process to avoid unnecessary errors, misspellings, broken links, etc.
Strategize All Revenue-Generating Marketing Launches
Convert prospects into customers through strategic front-end and back-end launches throughout the calendar year to hit quarterly and yearly revenue goals.
● Develop and maintain a yearly launch calendar that ensures company growth while leaving room for the rapidly evolving needs of the clients, brand, and industry.
● Create Launch Briefs to keep team members and CEO on the same page throughout the launch season for optimal success without burnout.
● Set paid advertising budget and diligently monitor its spend rate to avoid going over budget and negatively impacting launch profitability.
● Create and/or enhance new sales funnels as needed to achieve launch goals.
● Maintain and improve evergreen sales funnels if applicable.
● Track and report all launch metrics and set benchmarks for future launches that the company can learn from.
Keeper of All Marketing Assets
Develop and maintain marketing collateral that is published and accessible online by prospects who are interested in and contemplating buying from the company.
● Review website, sales funnels, and/or landing pages for improvements and make messaging suggestions for improvement (working closely with the CEO if they so desire).
● Regularly review business assets for quality updates and improvements and ensure all marketing assets are aligned and consistent with our brand standards.
● Ability to analyze data in order to hypothesize revenue-driving marketing tactics
OFFER DETAILS
● This is a remote contract position with the intention of turning into a full-time, W2 position after 90 days. No long-term, part-time/fractional candidates will be considered. These companies are looking only for a full-time leader within their organization.
● Salary is between $4,000 to $6,000+ a month (based on experience) with performance-based bonus opportunities.*
ADDITIONAL BENEFITS
● Enrollment in the 12-month leadership development program called the
Rainmaker Residency™ for you and the Visionary CEO to participate in together.
● Additional benefits vary depending on the company, but can include paid time off, health and dental insurance, or a yearly team retreat.
QUALIFICATIONS
● Previous experience or a strong desire leading your own team and managing others.
● Hands-on experience or familiarity with online memberships, courses, podcasting, advertising, funnel software, or similar products.
● Familiarity with digital products, launches, platforms, and tools - landing page builders, email service providers, CRMs, and/or course hosting platforms.
● Strong video communication skills to interact with team members and prospects on various text and video platforms.
● Comfortable connecting to and interacting with remote teams - including vendors, outside agencies, and contractors.
Additional attributes we seek:
● Tech-savvy and eager to learn
● Adopts brand voice with ease
● Self-motivated and a team player
● Detail-oriented and modern-marketing-methods savvy
● Proactive and takes initiative - you know how to make things happen
● Excellent with efficiency and follow-through
● Solution-oriented with high emotional intelligence
● Enthusiastic and fun-loving
● Great sense of humor
This position is NOT for:
● Someone who intends on keeping and/or soliciting additional private clients long-term.
● Someone who needs to be managed closely or struggles to prioritize independently.
● Someone with no digital marketing experience or is unfamiliar with the terms used so far in this job description.
● Someone who struggles with time management, meeting deadlines or creating processes from scratch in the absence of having one.
● Someone who hates the idea of pivoting and isn’t open to learning.
EXAMPLES OF SOFTWARE USED BY THESE COMPANIES
● Asana, ClickUp
● Slack, Voxer
● Activecampaign, Convertkit
● ClickFunnels, LeadPages, Deadline Funnel,
● Google Business, Microsoft Teams
● Kajabi, Teachable
● Zapier, Airtable
● ThriveCart, Canva, and more
Training is available for the right candidate on platforms if needed.
ABOUT THE CEOS AND COMPANIES WE ARE RECRUITING FOR
We recruit for phenomenal, Visionary CEOs who are ambitiously scaling their companies. Revenue has already surpassed 7 figures, and the CEO has a concrete plan to grow even further, including hiring a Marketing Rainmaker to make the goals a reality. These companies are all in the digital marketing space and usually offer a mixture of info products and courses, ecommerce, membership sites, and/or 1-1 and group coaching.
APPLICATION PROCESS
➡ To apply, please fill out an application at: https://bit.ly/Rainmaker-Job-Application ⬅
To better allow you to display your skills and to help us determine the best candidates, our recruiting process is approximately two to three weeks and takes place in several rounds:
● 5 Min >> Initial Application
● 10 Min >> CEO Match Selection & Skills Assessment (sent 1-2 business days after initial application submission)
● 15 Min >> Phone Call with Rainmaker Residency™ Success Coordinator
● 1:1 CEO Interviews
Please note that email service providers have a tendency to flag employment emails as spam/promotion, so please add “kasey@ veronicaromney.com” to your contact list to avoid delay in application process and being matched with your dream job!
Job Type: Full-time
Pay: $4,000.00 - $6,000.00 per month
Work Location: Remote
